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BSB50620 - Diploma of Marketing and Communication

  • Course Description / Overview

Qualification: BSB50620 – Diploma of Marketing and Communication

Qualification CRICOS Code:  115500B

Qualification Status: Current

AQF Level: 5

Total Core Units: 5

Total Electives Units: 7

Mode of Delivery: Face-to-face (Classroom based) 

Study Load: 20 hours per week in the classroom 

Location of course: Suite 2, Level 3, 398 Lonsdale Street, Melbourne VIC 3000

Total Course Fee: AUD 12,500

Tuition Fee: AUD 12,000

Material Fee: AUD 250

Application Fee: AUD 250 (non-refundable)

Total Course Duration: 52 weeks, including 44 study weeks and 8 weeks of holidays.

  • Entry Requirement

Entry to this qualification is limited to those who:

  • Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

or

  • Have two years equivalent full-time relevant work experience.

In addition to above, student must at least:

  • Have demonstrated an IELTS level at score of least 5.5 or equivalent (test results must be no more than 2 years old) or demonstration of successful completion of at least General English at Upper Intermediate or English for Academic Purposes Upper Intermediate level.
  • Have a suitable level of language, literacy and numeracy to complete course requirements with or without additional support that Massey College is able to provide.
  • Have successfully completed Australian year 12 or equivalent or must be of matured age with adequate LLN skills.
  • Are at least at age of 18 on the date of course commencement.
  • Student must have access to working PC or laptop with a configuration suitable to meet study requirements. Please seek your trainer/assessor assistance in this regard.
  • Student must have sound digital literacy and access to working internet

Please Note: All the students commencing this course are required to complete LLN test on the orientation day to assist Massey College to identify student’s needs for additional support during their study with Massey College.

  • Pathways

Once students have successfully completed BSB50620 Diploma of Marketing and Communication, they can apply for various roles across positions within the marketing sectors including but are not limited to Sales Manager, Product Manager, Public Relations Manager, Marketing Manager, Campaign Manager, Marketing Coordinator, Marketing Team Leader.

 The further study pathways available to students who undertake this qualification include:

  • BSB60520 Advanced Diploma of Marketing and Communication
  • Other Diplomas, Advanced Diplomas or Degree programs in related fields such as Business and/or Marketing, subject to meeting entry requirements of the intended qualification.
  • Course Structure

A total of 12 Units (5 Core and 7 electives) must be completed and deemed competent to achieve the qualification BSB50620 Diploma of Marketing and Communication. Participants who achieve competency in any unit/s will receive a Statement of Attainment (provided USI is verified) for that unit/s without completing all 12 units in the qualification. Students completing all the required units of competency will attain full qualification.

Code

Title

Core/ Elective

BSBMKG541

Identify and evaluate marketing opportunities

Core

BSBMKG542

Establish and monitor the marketing mix

Core

BSBMKG552

Design and develop marketing communication plans

Core

BSBMKG555

Write persuasive copy

Core

BSBPMG430

Undertake project work

Core

BSBMKG543

Plan and interpret market research

Elective

BSBMKG546

Develop social media engagement plans

Elective

BSBMKG551

Create multiplatform advertisements for mass media

Elective

BSBCRT512

Originate and develop concepts

Elective

BSBOPS504

Manage business risk

Elective

BSBOPS505

Manage organisational customer service

Elective

BSBPEF501

Manage personal and professional development

Elective

  • Assessment Methodology

Assessment methods used for this qualification are varied and will provide a range of ways for individuals to demonstrate that they have met the required outcomes. Assessment methods may include:

  • Written questions
  • Projects
  • Presentations
  • Report writing
  • Role plays/observations

At the beginning of each unit, your trainer and assessor will outline the assessment tasks that must be completed.

Facilities and Resources

Your classes will be conducted in modern classrooms, and you will be able to access Wi-Fi. There are also areas for you to relax, as well as conduct additional study. 

You will be provided with a Student Guide relevant to each unit in your course. Recommended textbooks are also available onsite for you to use and borrow if you wish. You may also purchase these textbooks if you require.

The recommended textbook for this course is:

Management Theory and Practice, 7th Edition, Cole, Cengage Learning, 2016

Marketing: an introduction, International Edition, by Armstrong and Cotler

Marketing by Solomon, Hughes, Chitty, Fripp, Marshall, Stuart – Pearson Education Australia

International Marketing, 3rd Edition, Dana, Nicoletta Lascu

Advertising and Promotion, George E. Belch and Michael A. Belch – McGraw Hill Edition

  • Futher Information

For all further details, please refer to International Student Handbook available on www.massey.edu.au for all related policies and procedures and other important information related to international students including living cost, life and study in Melbourne, etc.

Please contact the Administration Manager at [email protected] or at +61 (3) 9008 4088 for further information.