BSB40820 Certificate IV in Marketing and Communication-new

BSB40820 - Certificate IV in Marketing and Communication

Qualification: BSB40820 – Certificate IV in Marketing and Communication

Qualification CRICOS Code: 03939B

Qualification Status: Current

AQF Level: 4

Total Core Units: 6

Total Electives Units: 6

Mode of Delivery: Face-to-face (Classroom based)

Study Load: 20 hours per week in the classroom

Location of course: Suite 2, Level 3, 398 Lonsdale Street, Melbourne VIC 3000

Total Course Fee: AUD 9,500

Tuition Fee: AUD 9,000

Material Fee: AUD 250

Application Fee: AUD 250 (non-refundable)

Total Course Duration: 52 weeks, including 44 study weeks and 8 weeks of holidays.

There is no pre-requisites or specific entry requirement for this qualification. This course is available to all international students and Massey College requires that students are able to provide evidence that they are at least:

Have demonstrated an IELTS level at score of least 5.5 or equivalent (test results must be no more than 2 years old) or demonstration of successful completion of at least General English at Upper Intermediate or English for Academic Purposes Upper Intermediate level.
Have a suitable level of language, literacy and numeracy to complete course requirements with or without additional support that Massey College is able to provide.
Have successfully completed Australian year 12 or equivalent or must be of matured age with adequate LLN skills.
Are at least at age of 18 on the date of course commencement.
Student must have access to working PC or laptop with a configuration suitable to meet study requirements. Please seek your trainer/assessor assistance in this regard.
Student must have sound digital literacy and access to working internet.

Please Note: All the students commencing this course are required to complete LLN test on the orientation day to assist Massey College to identify student’s needs for additional support during their study with Massey College.

Once students have successfully completed BSB40820 Certificate IV in Marketing and Communication, they can apply for various roles across positions within the marketing sectors including but are not limited to Media Planner, Community Relations Team Leader (Local Government), Direct Marketing Officer, Assistant Advertising Account Planner, Public Relations Officer, Sales Administrator, Assistant Account Manager (Advertising), Marketing Officer, Copywriter, Advertising Account Coordinator, Market Research Assistant, Analyst, Marketing Coordinator, Promotions Assistant Manager, Media Assistant.

The further study pathways available to students who undertake this qualification include:

BSB50620 Diploma of Marketing and Communication
Other Diplomas or Advanced Diplomas in related fields such as marketing, business and/or management subject to meeting entry requirements of the intended qualification.

A total of 12 Units (6 Core and 6 electives) must be completed and deemed competent to achieve the qualification BSB40820 Certificate IV in Marketing and Communication. Participants who achieve competency in any unit/s will receive a Statement of Attainment (provided USI is verified) for that unit/s without completing all 12 units in the qualification. Students completing all the required units of competency will attain full qualification.

Code	Title	Core/ Elective
BSBCMM411	Make a presentation	Core
BSBCRT412	Articulate, present and debate ideas	Core
BSBWRT411	Write complex documents	Core
BSBMKG433	Undertake marketing activities	Core
BSBMKG435	Analyse consumer behaviour	Core
BSBMKG439	Develop and apply knowledge of communication industry	Core
BSBMKG434	Promote products and services	Elective
BSBMKG440	Apply marketing communication across a convergent industry	Elective
BSBPEF402	Develop personal work priorities	Elective
BSBCRT411	Apply critical thinking to work practices	Elective
BSBTWK503	Manage meetings	Elective
BSBTEC303	Create electronic presentation	Elective

Assessment methods used for this qualification are varied and will provide a range of ways for individuals to demonstrate that they have met the required outcomes. Assessment methods may include:

Written questions
Projects
Presentations
Report writing
Role plays/observations

At the beginning of each unit, your trainer and assessor will outline the assessment tasks that must be completed.

Facilities and Resources

Your classes will be conducted in modern classrooms, and you will be able to access Wi-Fi. There are also areas for you to relax, as well as conduct additional study.

You will be provided with a Student Guide relevant to each unit in your course. Recommended textbooks are also available onsite for you to use and borrow if you wish. You may also purchase these textbooks if you require.

The recommended textbook for this course is:

Management Theory and Practice, 7^th Edition, Cole, Cengage Learning, 2016

Marketing: an introduction, International Edition, by Armstrong and Cotler

Marketing by Solomon, Hughes, Chitty, Fripp, Marshall, Stuart – Pearson Education Australia

International Marketing, 3^rd Edition, Dana, Nicoletta Lascu

Advertising and Promotion, George E. Belch and Michael A. Belch – McGraw Hill Edition

For all further details, please refer to International Student Handbook available on www.massey.edu.au for all related policies and procedures and other important information related to international students including living cost, life and study in Melbourne, etc.

Please contact the Administration Manager at [email protected] or at +61 (3) 9008 4088 for further information.